Irish town to be an experiment in Near Field Communication

Irish town to be an experiment in Near Field Communication
13.11.2009
The fastest town in Ireland – Tuam! – is to be the first entire town in Europe to see the deployment of Near Field Communication, a technology that is set to transform the world of retail and mobile commerce.

Next week will see the citizens of the Galway town become leaders in next-generation consumer loyalty technology as the vast majority of Tuam retailers join together to implement Zapa Technology’s electronic loyalty card scheme.

Customers in Tuam will simply tap their phone at a terminal beside the cash register to avail of discounts, special offers and other loyalty schemes, ensuring that everyone in the town receives all the loyalty bonuses and rewards to which they are entitled from the town’s retailers.